Q4 2020 Performance of Top Beauty Retail Apps on iOS in the US

In the final quarter of 2020, the beauty retail app landscape on iOS exhibited varying degrees of user engagement and download figures. Sensor Tower provides a comprehensive look into the performance of these applications, allowing us to understand the trends without speculating on the underlying causes.

The Ulta Beauty: Makeup & Skincare app saw a consistent increase in downloads throughout the quarter, starting at 38K in the last week of September and peaking at 79K in the third week of November. Weekly active users showed a similar upward trend, beginning at 473K and reaching a high of 573K in the same November week.

Sephora US: Makeup & Skincare experienced its highest download figures in the third week of November at 48K, up from 25K at the start of the quarter. The active user base fluctuated slightly but maintained numbers above 400K, ending the quarter with approximately 433K weekly active users.

IPSY: Personalized Beauty showed more variability in its download numbers, with a low of 10K in mid-December and a high of 16K at the end of December. Weekly active users ranged from 233K to 268K, ending the quarter on a high note.

The SALLY BEAUTY app maintained a steady download rate, hovering around 7K for most of the quarter but reaching over 8K in mid-November. Active users remained relatively stable, with a slight increase from 15K to over 15K by the end of December.

Lastly, Scentbird Perfume Box had its download count peak at 4K in the first week of October, with a gradual decrease to 3K towards the end of December. Weekly active users saw minimal fluctuation, staying within the 13K to 14K range throughout the quarter.

For more insights and detailed app performance data, Sensor Tower's platform offers an extensive analysis of the mobile app ecosystem.